{"id":970,"date":"2023-10-25T08:32:00","date_gmt":"2023-10-25T12:32:00","guid":{"rendered":"https:\/\/ecngx364.inmotionhosting.com\/~capcon7\/?p=970"},"modified":"2024-11-26T02:46:45","modified_gmt":"2024-11-26T07:46:45","slug":"how-to-set-good-goals-that-build-your-business","status":"publish","type":"post","link":"https:\/\/capconceptsusa.com\/202602staging\/how-to-set-good-goals-that-build-your-business\/","title":{"rendered":"How To Set Good Goals That Build Your Business"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;1151.3px&#8221; custom_margin=&#8221;||-79px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;68.3px&#8221; custom_margin=&#8221;-73px|auto||auto|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><\/h2>\n<p><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW170815997 BCX0\"><span class=\"NormalTextRun SCXW170815997 BCX0\"><span>Unlock the secrets of effective goal-setting with this guide on &#8220;<strong>How To Set Good Goals That Build Your Business.&#8221;<\/strong> <\/span>We all know the truisms <\/span><span class=\"NormalTextRun SCXW170815997 BCX0\">like,<\/span><span class=\"NormalTextRun SCXW170815997 BCX0\"> <\/span><strong><em><span class=\"NormalTextRun SCXW170815997 BCX0\">\u201cF<\/span><span class=\"NormalTextRun SCXW170815997 BCX0\">ailing to plan is planning to fail,<\/span><\/em><\/strong><span class=\"NormalTextRun SCXW170815997 BCX0\"><strong><em>\u201d<\/em><\/strong> and so on. But the intellectual understanding of something is completely different from doing it. We put together a list of <\/span><span class=\"NormalTextRun SCXW170815997 BCX0\">questions to ask yourself and areas of your business to examine so that your plan and goals for the next year are sound.\u00a0<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;665.3px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text ul_item_indent=&#8221;20px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b><span data-contrast=\"none\">Staff and Human Resources<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Look at your personnel. Evaluate them and their performance to identify where you need to invest in your team.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Who is performing above and beyond?\u00a0\u00a0<\/strong><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Who do you need to coach?\u00a0\u00a0<\/strong><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong>Where do you need to hire?\u00a0<\/strong><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><strong>Who needs professional development? In what areas?\u00a0\u00a0<\/strong><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">With this information, start budgeting the funds. You&#8217;ll need this make a new hire, invest in training or other professional development, offer raises or promotions, and expand or shift benefits so that you can retain the individuals you need to keep growing and improving as a company.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong>NOTE: We recommend bringing on a fractional CFO when your sales climb past half a million per year. This financial expert will be an invaluable resource during planning and goal setting. <a href=\"https:\/\/ecngx364.inmotionhosting.com\/~capcon7\/contact-us\/\">Contact us<\/a> to learn more about how a fractional CFO can help you scale up.<\/strong><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Costs of Doing Business<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">If your business makes large purchases of raw materials, supplies, or services, review your suppliers and vendors. Look for volume discounts, package deals, and better proposals or bids to reduce your expenses.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you run a smaller business, look ahead and plan purchases when the pricing is best. Some tips for this include:<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">If a product or service is marked down once or twice a year, prepare ahead to buy it at that best price. <\/span><\/li>\n<li><span data-contrast=\"auto\">Set aside the funds to pay in full for SAAS subscriptions and products you know you&#8217;ll use. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li>Review subscriptions each year to identify and remove any duplicates, subscriptions you no longer need, or sneaky renewals you overlooked. <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/ecngx364.inmotionhosting.com\/~capcon7\/wp-content\/uploads\/Corporate-Blue-Wave-Shape-Long-Email-Newsletter-1600-\u00d7-2560px-1.png&#8221; title_text=&#8221;Corporate Blue Wave Shape Long Email Newsletter (1600 \u00d7 2560px) (1)&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; transform_scale=&#8221;300%|300%&#8221; transform_translate=&#8221;32px|65px&#8221; width=&#8221;43.5%&#8221; custom_margin=&#8221;10px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243; custom_margin_phone=&#8221;-33px|||18px|false|false&#8221; custom_margin_tablet=&#8221;200px|||159px|false|false&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;519.3px&#8221; custom_margin=&#8221;|auto|-75px|auto|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text ul_item_indent=&#8221;20px&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243; custom_margin_phone=&#8221;325px||||false|false&#8221; custom_margin_tablet=&#8221;583px||||false|false&#8221;]<\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Pricing and Sales<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<ul>\n<li><span data-contrast=\"auto\"><strong>Are you charging enough for your products or services?<\/strong> Do some benchmarking with competitors in your market. You want to avoid being the cheapest (unless you\u2019re in a pure commodity business). You also want to avoid being the most expensive, unless you have a unique differentiator that justifies a high price tag (e.g. Apple). <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"><strong>Look at how you\u2019re selling your products or services, too.<\/strong> Can you repackage them in a way that is more profitable? Look at options that either cost you less to sell or add value that allows you to charge more. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Cycles and Rhythms<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">As you set goals for the numbers of customers acquired, products sold, dollars earned, people hired, and more, take any yearly rhythms into account. <\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Is your business seasonal, with predictable highs and lows? <\/span><\/li>\n<li><span data-contrast=\"auto\">When is your busy season, if you have one? <\/span><\/li>\n<li><span data-contrast=\"auto\">Do you need to implement any vacation policies to reduce the negative effect on sales or utilization of multiple people vacationing at the same time?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"none\">How Will You Measure Progress<\/span><\/b><span data-contrast=\"auto\">?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">A goal might be one that will drive your business growth. But if you can\u2019t measure it using the data you have, it isn\u2019t the most effective goal. Be sure to share your plan and goals with your team. You&#8217;ll need to discuss how to measure each one, get their buy-in, and assign ownership so that you know everyone is working towards the same thing. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In addition to consulting your financial advisor or CFO, you may need input from an operations or sales expert. Some goals are financial and others are operational, or have an operations component.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><em><strong>At <a href=\"https:\/\/ecngx364.inmotionhosting.com\/~capcon7\/\">Capital Concepts USA<\/a>, we have financial, marketing and sales, and operations consultants who can work with you to craft a plan and set goals that will make a difference in your business. Contact us today for a <a href=\"https:\/\/calendly.com\/ccusa-llc\/15-minutes-to-financial-clarity\">free 15-minute call<\/a> with our founder, <a href=\"https:\/\/www.linkedin.com\/in\/lornegreenfieldcertifiedexitplanningadvisor\/\">Lorne Greenfield.<\/a>\u00a0\u00a0<\/strong><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_post_nav _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;25px||||false|false&#8221; in_same_term=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_divider _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; color=&#8221;#eeeef0&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>Related Articles<\/h1>\n<p>[\/et_pb_text][et_pb_blog _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;current&#8221; fullwidth=&#8221;off&#8221; show_thumbnail=&#8221;off&#8221; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; border_width_all=&#8221;0px&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; text_orientation=&#8221;justified&#8221; header_text_align=&#8221;left&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;197.5px&#8221; custom_margin=&#8221;-5px||-75px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#4DAD46&#8243; min_height=&#8221;225.5px&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;Need Fresh Eyes On Your Business?&#8221; button_url=&#8221;https:\/\/calendly.com\/ccusa-llc\/15-minutes-to-financial-clarity&#8221; button_text=&#8221;Schedule a Call&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We offer complementary consultations to help you identify the areas where you could most quickly and easily improve your business\u2019s performance, value, and profitability. Request one today.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knowing that planning and setting goals is a good thing to do is different from actually doing it. We\u2019ve created a list of questions to consider that will guide you through planning and goal-setting for your business..<\/p>\n","protected":false},"author":9,"featured_media":971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[33],"tags":[15],"class_list":["post-970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-value","tag-business-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Set Good Goals That Build Your Business<\/title>\n<meta name=\"description\" content=\"Unlock the secrets of effective goal-setting with our guide on &#039;How To Set Good Goals That Build Your Business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capconceptsusa.com\/202602staging\/how-to-set-good-goals-that-build-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Set Good Goals That Build Your Business\" \/>\n<meta property=\"og:description\" content=\"Unlock the secrets of effective goal-setting with our guide on &#039;How To Set Good Goals That Build Your Business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capconceptsusa.com\/202602staging\/how-to-set-good-goals-that-build-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"202602_CCUSA_Staging\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-25T12:32:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-26T07:46:45+00:00\" \/>\n<meta property=\"og:image\" 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