Capital Concepts USA – A New Look From an Experienced Problem-Solver

lornegreenfieldCapital Concepts USA LLC is the latest creation of Lorne A. Greenfield. A versatile, analytical and results-oriented CEO with 30+ years of experience in corporate direction and management, he has conceived the vision and strategy for companies in a variety of financial-service niche verticals. In addition to providing leadership and direction for 20 start-up companies of his own, Lorne’s resume includes developing and implementing successful core strategy and tactical plans for companies with assets and/or revenues of greater than $300 million and assembling, leading and motivating high-performance teams of
and more.

When working with small and mid-size businesses, where his professional passions lie, Lorne serves as their trained advocate. He is knowledgeable in the multitude of potential financial solutions and able to provide the best possible applications for each business’ specific circumstances.

For the past 17 years, Lorne has focused on helping companies get paid in a timely manner. As a provider of merchant services, he has helped businesses of all sizes from Mom & Pop retailers to public companies get the lowest rates and best terms. Yet with his extensive financial and strategic business background, he saw the need for businesses to sharpen their focus on making money on each transaction. It’s distinct from performing a periodic compilation or audit of a P&L statement to see if a company is profitable; it’s an emphasis on doing the little things that prevent costly mistakes.

By getting back to basic analytics, Lorne believes companies can reconstruct and strengthen their balance sheets.

A native of Montreal, Lorne holds a Bachelor’s Degree from the Massachusetts Institute of Technology and a Master’s Degree from Stanford University. A professed “rabid” hockey fan, he likes to apply to business the skills in leadership he developed as a student of the game and a player for three decades.