How To Set Good Goals That Build Your Business

Business Performance

Knowing that planning and setting goals is a good thing to do is different from actually doing it. We’ve created a list of questions to consider that will guide you through planning and goal-setting for your business.

Unlock the secrets of effective goal-setting with this guide on “How To Set Good Goals That Build Your Business.” We all know the truisms like, “Failing to plan is planning to fail,” and so on. But the intellectual understanding of something is completely different from doing it. We put together a list of questions to ask yourself and areas of your business to examine so that your plan and goals for the next year are sound. 

Staff and Human Resources 

Look at your personnel. Evaluate them and their performance to identify where you need to invest in your team. 

  • Who is performing above and beyond?  
  • Who do you need to coach?  
  • Where do you need to hire? 
  • Who needs professional development? In what areas?  

With this information, start budgeting the funds. You’ll need this make a new hire, invest in training or other professional development, offer raises or promotions, and expand or shift benefits so that you can retain the individuals you need to keep growing and improving as a company. 

NOTE: We recommend bringing on a fractional CFO when your sales climb past half a million per year. This financial expert will be an invaluable resource during planning and goal setting. Contact us to learn more about how a fractional CFO can help you scale up.

Costs of Doing Business 

If your business makes large purchases of raw materials, supplies, or services, review your suppliers and vendors. Look for volume discounts, package deals, and better proposals or bids to reduce your expenses.   

If you run a smaller business, look ahead and plan purchases when the pricing is best. Some tips for this include:

  • If a product or service is marked down once or twice a year, prepare ahead to buy it at that best price.
  • Set aside the funds to pay in full for SAAS subscriptions and products you know you’ll use.  
  • Review subscriptions each year to identify and remove any duplicates, subscriptions you no longer need, or sneaky renewals you overlooked.  

Pricing and Sales 

  • Are you charging enough for your products or services? Do some benchmarking with competitors in your market. You want to avoid being the cheapest (unless you’re in a pure commodity business). You also want to avoid being the most expensive, unless you have a unique differentiator that justifies a high price tag (e.g. Apple).  
  • Look at how you’re selling your products or services, too. Can you repackage them in a way that is more profitable? Look at options that either cost you less to sell or add value that allows you to charge more.  

Cycles and Rhythms 

As you set goals for the numbers of customers acquired, products sold, dollars earned, people hired, and more, take any yearly rhythms into account.

  • Is your business seasonal, with predictable highs and lows?
  • When is your busy season, if you have one?
  • Do you need to implement any vacation policies to reduce the negative effect on sales or utilization of multiple people vacationing at the same time? 

How Will You Measure Progress? 

A goal might be one that will drive your business growth. But if you can’t measure it using the data you have, it isn’t the most effective goal. Be sure to share your plan and goals with your team. You’ll need to discuss how to measure each one, get their buy-in, and assign ownership so that you know everyone is working towards the same thing.  

In addition to consulting your financial advisor or CFO, you may need input from an operations or sales expert. Some goals are financial and others are operational, or have an operations component. 

At Capital Concepts USA, we have financial, marketing and sales, and operations consultants who can work with you to craft a plan and set goals that will make a difference in your business. Contact us today for a free 15-minute call with our founder, Lorne Greenfield.  

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